Strategy Plan for Ikea Research Paper Example | Topics and Well Written Essays - 750 words

Strategy Plan for Ikea - Research Paper Example The new invented idea grew up very well compared to other companies whereby they used emails in giving orders. Giving orders by mail help them sell more than they used to do there earlier. The main challenges faced by the company were generating awareness in new countries, being able to make target ,ensuring the company do not go at a loss, creating new customers and ways of getting them, other competitor selling the same product at a cheaper price and getting new employee who is willing to comply with the company rule. Generating awareness in a new a country is a very expensive task whereby you need unique techniques to make the community or the different tribe to know IKEA company and know the product sold by it. The methods that used in most of the time were quite expensive. The mostly used methods used were tv and radio advertisements, sending marketers to the markets to do the market one on one with the customers or the buyers in the community and by putting billboards and posters around the urban areas. In different countries they speak different language whereby they had to train an employee who have been working for the company for several years and a person who is experience and know the products well and make the person know to read, write and speak the foreign language. The idea will help the company be able to venture into the new country and do the marketing. The decision is perilous whereby the company could just trust the employees trained the new foreign language that they are doing the right thing (Kim and Mauborgne 1). In this case the senior management in Sweden did not know what was happening in the foreign country and the could wait until the sales and this is the time they get an explicit feedback if the markets have done a smart job or not. New employees have to be employed with a nationality of the country, at least to have people who have the foreign language as their mother tongue. This was to ensure that the marketers will

Food Issue Essay Example | Topics and Well Written Essays - 250 words

Food Issue - Essay Example In my opinion, I would support solar-based agriculture. First, the system has been shown to be prudent in saving energy. In my place, farmers have been spending too much energy that is available to produce crops in the petroleum-based agriculture. Moreover, the solar-based will help in conserving our local environment there will be less use of fertilizers and other forms of chemicals (Pollan 1). Secondly, I would support the solar-based agriculture due to the immense benefit it has on health. This is because the petroleum-based agriculture has led to the production of cheap food that is of low quality. Such food lacks essential nutrients and mostly comprised of fats. The effect has been the rise of various chronic diseases that are costly to the American people (Pollan 1). Thirdly, solar-based agriculture will help the country reduce overreliance of food from other countries. Food from foreign countries may provide a leeway for terrorist activities. Hence, solar-based agriculture wil l help production of food locally that is free from contamination from the rest of the world (Pollan 1). Recently, there has been growing interest in the community to shift to local foods and farms. The shift has been based on several reasons. The shift to local food has been mainly due to realization that the food is healthier, nutritious and of quality value. On the other hand, the shift to local farms has been due to the high prices of food produced through local means. In fact, it has come to the attention of the farmers that consumers are willing to pay an extra cash to get locally produced